Tel Aviv-based startup Sett has officially launched from stealth mode, securing $27 million in funding to transform mobile game development through its AI-driven platform. The company aims to automate and enhance the creation and marketing of mobile games, addressing the industry’s challenges in user acquisition and content generation.
The funding comprises a $12 million seed round and a recent $15 million Series A led by Bessemer Venture Partners.Other investors include Saga VC, vgames, F2 Venture Capital, and Akin Babayigit, founder of Tripledot Studios and head of Arcadia Gaming Advisors.
Sett’s AI platform is designed to generate marketing assets, in-game elements, and mini-games by analyzing live campaign data, competitor strategies, and user behavior. This approach aims to reduce the time and cost associated with traditional game development and marketing processes.
Since its founding in 2022, Sett has collaborated with prominent gaming companies such as Zynga, Scopely, Playtika, SuperPlay, Rovio, Plarium, Candivore, and Unity. With over 100 studios on its waiting list, Sett plans to utilize the new funding to expand its engineering and AI teams to meet growing demand.
CEO Amit Carmi, who co-founded Sett with CTO Yoni Blumenfeld, emphasized the competitive nature of the gaming industry and the difficulties in achieving success. “It’s pretty easy to build games, but almost impossible, statistically, to make a game that is successful,” Carmi stated.
Sett’s emergence aligns with a broader trend of integrating AI into various aspects of game development, signaling a shift towards more efficient and data-driven processes in the industry.
