Pinterest is enhancing its visual search capabilities with AI-powered updates, aiming to make it easier for users to discover fashion items that match their personal style.
Key Features of the Update:
- Visual Language Model (VLM): This AI tool analyzes images to generate descriptive terms that capture the style and aesthetic of clothing items. Users can click on these terms to refine their preferences, such as adjusting colors, fabrics, or tailoring the outfit for specific occasions like work settings.
- Enhanced Search Functionality: Users can now initiate a visual search by long-pressing on any Pin in their Home Feed, making the feature more accessible and seamless.
- AI-Generated Content Labels: In response to user feedback, Pinterest will begin labeling AI-generated images and offer users the option to limit the number of AI images shown in their feeds. This move aims to maintain the platform’s value as a source of authentic inspiration.
These updates are currently available for women’s fashion content in the U.S., Canada, and the U.K., with plans to expand to other categories and regions over time.
By integrating advanced AI tools, Pinterest seeks to enhance the user experience, making it easier to find fashion items that align with individual tastes and preferences.
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