Apple is reportedly developing new chips to power smart glasses, more powerful Macs, and AI servers. According to Bloomberg’s Mark Gurman, one of the chips is inspired by the Apple Watch’s low-power processors. Apple aims to put these chips into mass production with TSMC by the end of next year or 2027.
The smart glasses are a significant focus for Apple. Bloomberg has previously reported that Apple CEO Tim Cook is determined to beat Meta in the glasses market, where Meta has seen success with its Ray-Ban Meta smart glasses. Apple is exploring non-AR glasses that use cameras to scan the surrounding environment and rely on AI to assist users. One of the processors under development will be able to control these cameras and other components without draining too much battery.
In addition to smart glasses, Apple is working on new Mac chips, expected to be branded as M6 and M7, alongside processors for servers that support its Apple Intelligence AI platform. This platform enhances user experience with features such as email rewriting, notification summarizing, and ChatGPT integration. These developments reflect Apple’s broader strategy to strengthen its position in the fast-growing AI and wearable tech markets through advanced in-house silicon technologies.
Apple is also reportedly developing glasses with augmented reality (AR) capabilities, aiming to compete with offerings like Meta’s Orion project. These AR glasses are expected to release to consumers in a second-generation version by 2027.Additionally, Apple is working on integrated chips for future versions of Apple Watch and AirPods, also targeted for readiness around 2027. The company is concurrently developing new M-series chips and AI server chips, reflecting a broader expansion of its hardware ecosystem.
These initiatives underscore Apple’s commitment to advancing its hardware capabilities and maintaining a competitive edge in the evolving tech landscape.
