Online trading platform eToro has unveiled an innovative advertising campaign powered by Google DeepMind’s Veo 2, a state-of-the-art AI video generation tool. This initiative coincides with eToro’s preparations for a U.S. initial public offering (IPO) aiming for a valuation between $3.7 billion and $4 billion.
Targeted AI Advertising
The campaign features two 30-second advertisements tailored for the Italian market, reflecting common short-term financial aspirations such as travel and weddings. These ads are currently broadcast across various platforms, including YouTube, television, connected TV, and outdoor displays, with plans for expansion into other regions.
IPO Ambitions
eToro plans to raise up to $500 million through its IPO, with half of the proceeds allocated to the company and the remainder offered by existing shareholders. The company intends to list on the Nasdaq Global Select Market under the ticker symbol “ETOR.” Leading underwriters for the offering include Goldman Sachs, Jefferies, UBS, and Citigroup.
This strategic move underscores eToro’s commitment to leveraging cutting-edge technology to enhance its brand presence while positioning itself for significant growth in the public market.
