Apple is reportedly considering raising prices for its upcoming iPhone 17 lineup, attributing the increase to new features and design enhancements rather than U.S. tariffs on Chinese imports. Despite ongoing tariffs contributing to higher production costs, Apple aims to maintain profitability without directly linking price hikes to these trade measures .
The anticipated iPhone 17 series may introduce a new ultrathin model, the iPhone 17 Air, replacing the current Plus variant. While specific pricing details remain undisclosed, the introduction of this model could serve as a justification for the increased costs .
In response to the tariffs, Apple has been shifting some production to India. However, limitations in India’s manufacturing infrastructure mean that high-end models like the iPhone Pro and Pro Max continue to be produced primarily in China .
Analysts caution that while the price adjustments may offset increased costs, they could also impact market share, especially with competitors like Samsung offering advanced features at competitive prices.
Apple has not officially commented on the potential price changes. The iPhone 17 lineup is expected to be announced in September.
Discussion about this post