In a bold move to diversify its financial strategy, GameStop Corp. (NYSE: GME) has invested approximately $513 million in Bitcoin, acquiring 4,710 tokens. This marks the video game retailer’s first significant foray into cryptocurrency, following a March update to its investment policy allowing Bitcoin as a treasury reserve asset.
The investment was funded through a $1.3 billion convertible bond sale completed earlier this year. GameStop’s decision aligns with a growing trend among corporations integrating digital assets into their balance sheets.
Despite the announcement, GameStop’s stock experienced a decline, falling over 10% on the day of the disclosure. Analysts attribute this drop to investor concerns over the volatility of cryptocurrency and uncertainties about the company’s strategic direction.
This move positions GameStop alongside other firms like Strategy (formerly MicroStrategy), which has significantly increased its Bitcoin holdings over the past year. The broader corporate adoption of Bitcoin continues to reshape the financial landscape, reflecting a shift in how companies manage and diversify their assets.
As of May 29, 2025, GameStop’s stock is trading at $31.21, while Bitcoin’s price stands at $108,083.
